When attendees look at your stand they should be able to find out three important things within 3 seconds of looking Your company nameWhat product or service you sellA benefit of your product or service
1.) Things to think about and ask yourself before you go ahead with your stand design
Keep your stand exhibit open and accessible. Stands that are too closed are sometimes unwelcoming and visitors can sometimes think you may only be allowed on by invitation.
Think about the type of image you would like to promote
Do you require a demonstration area?
Have an area with a table and seats for customers who want to buy.
You may wish to offer some form of refreshment , allow an area for coffee & drink making.
Signage is very important- make sure signs are high. Between 1 and 2 metres is where buyers look.
Keep your message simple - Use a few statements -Stick to Bold headings and bullet points.
Use benefits to sell rather than features
If products are new publicise this.
Promote any special offers you may have. Buyers are always looking for the best price.
Will you be using TV screens to promote your products. Movement on the stand will promote interest. Rotating signs are also a good way of bringing interest to the stand.
What products will you be bringing? If products are too large, will you be bringing models?
How are you going to display your literature?
How much storage space do you require ? A Lockable cabinet for valuables to be stored away during the day.
Some greenery is always welcoming and breaks up monotony.
2.) Review your options- Shell scheme, modular display system or custom designed and purpose built.
A Shell scheme is a booth erected y the organisers. It consists of side walls, carpet and nameboard. You can often purchase a stand package which includes, furniture, lighting and power. This is ideal for first time exhibitors or exhibitors on a limited budget. These stands can be impressive. The walls can be used to display your product or service. Make sure you take good photos.
Modular Display System. These are available in many shapes and forms and can be be very cost effective. They can be quickly put up and easily dismantled and stored.. You can use them again and again at different events.
Pop Up Displays are one of the most popular forms of display systems available.
Banners are a very effective way of getting your message across. Just like pop up displays, there are many different types of banner systems to choose from and they all have their strengths and weaknesses.
Space Only Stands
Specially designed and custom built - This is for companies that have a larger budget and want to be truly individual in their presence. Often they can only be used once.
3.) Choosing a supplier
1.) Prepare a brief / specification. This will be very detailed especially if space only stand - This should include your objectives, the products you are going to exhibit and anything else the stand needs to do.
2.) Draw up a list of suppliers. The organisers will often have a list of suppliers.
3.) Put the job out to tender especially space only suppliers which should be put out to 4 or 4 suppliers- arrange to meet with them at either your office or theirs to get a really good idea of what you are looking for.
4.) Have a look at their portfolios and testimonials talk to previous clients to see if they delivered on time and within the budget.